Journal

  • Imperfect Beauty, an exhibition of Souad Larusi’s personal collection of textiles

    This beautifully curated selection of vintage and contemporary textiles is underpinned by a monochrome palette, allowing the workmanship in each handcrafted piece to shine....

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  • ‘For me, the attraction lies in the tactility, the techniques used to make them. The skill of the maker is everything,’ explains Souad, who has an innate understanding of how to apply these...

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  • "...the three rugs are PERFECTION in their Scottish home. LOVE" Tilda Swinton
  • The collection encompasses finds from Souad’s travels through Europe, North Africa and Asia, the majority sourced from Morocco and Turkey. The earliest pieces date back to the 1960s, and there...

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  • Pieces include larger works intended for wallhangings, throws and bedcovers, and smaller items, designed to be integrated into cushions and curtains. Primarily made from wool, fleece, hide and...

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  • A celebration of tradition, Souad’s fascinating collection showcases skills passed between generations, which are gradually dying out. From hand-spun woollen wraps worn by women in the north of...

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  • "Larusi has long been a mecca for high-quality antique and bespoke Berber rugs. Now it's set to be the place to go for gorgeous linen bedding with that slept-in look..." World of Interiors
  • ‘I’m always fascinated by the structure of the textiles, and how the material is achieved,’ she says. ‘I love how these pieces have been made in a very free, expressive way. They are a...

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  • A celebration of tradition, Souad’s fascinating collection showcases skills passed between generations, which are gradually dying out. From hand-spun woollen wraps worn by women in the north of...

    read more

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    about

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    …To many a Larusi rug has become the eponym for high quality Berber Beni Ouarain rugs…

    Larusi tribal rugs and textiles was set up by Souad Larusi in 2000, specialising in the weavings of the Berber tribes of Morocco to bring them to a wider audience and to encourage their use for interior decoration; the rugs, although of humble provenance, are crafted from excellent quality wool, with subtly variegated designs that look uncannily modern to contemporary eyes.

    Her curiosity for well crafted textiles and weavings led to more discoveries and the collection now holds a range of unique textiles from all over the world.

    The bed linen range introduced in 2012 brings a similar informality to sleeping textiles, being pre washed and a bit crumpled, ease of care is added to linen’s well known qualities of durability and breathability, making these linen sheets a truly informal luxury. All linen is thread dyed in colour ranges unique to Larusi.

    Souad continues to source new and exciting home accessories, her keen sense for genuine craft, colour, texture and the haptic qualities of each product guiding the way.

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    clients

    Ace Hotel, London

    Aesop
, London
    Art Partner
    
Alice Eve
    
Boyarsky Murphy Architects
    Daylesford
    Dezeen
    
De La Espada
    Ditte Isager
    
Erdem

    Faye Toogood
    
Form Architecture

    Helena Morrissey
    
Ilse Crawford

    Jenny Packham

    Jan Baldwin
    Kranzbach Hotel, Germany
    
Lanvin
    
Laura Carlin
    Living Rooms
    
London Review Bookshop

    Margaret Howell

    Martyn Thompson

    Matchesfashion.com
    Michael Maharam

    Metropolitan Wharf
    
Mondrian Hotel, London

    Nate Berkus Associates
    Nick Haddow
    Perfumer H
    
Peter Doig
    
Philippe Malouin
    Rebecca Warren
    Retrouvius
    Research Design Studio - Tom Dixon
    
Shideh Shaygan

    Sir Paul McCartney

    Soho House

    Studioilse

    Studiopepe
    Touch Digital

    The Apartment
    The Modern House
    
Tilda Swinton
    
Tom Ford
    
Tom Mannion

    The Zetter
    
Universal Design Studio

    Vitsoe
    
Vitra

    contact

    [email protected]
    Studio 14, The Dove Centre,
    109 Bartholomew Rd,
    London NW5 2BJ, UK.

    Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.
    Stair access only.

    Contact number:
    44 (0)2074280256