• Launch of our new collection of shawls designed by Souad Larusi

    The shawls expand on Souad’s love for textiles, that combine rich, subtle colour combinations and impeccable handmade craftsmanship. They are designed to complement her existing collection of...

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  • Each shawl is woven from the softest wool, and is created by diagonally stitching two double-sided coloured panels together. The edges are intentionally left unfinished to create a raw and relaxed...

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  • "...the three rugs are PERFECTION in their Scottish home. LOVE" Tilda Swinton
  • Sourcing trip to Morocco

    Souad has just spent three weeks in Morocco sourcing and personally supervising the preparation of our latest batch of rugs for our upcoming collection. As is the Larusi way, a lot of time, care...

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  • Recent project | Living Rooms

    Larusi are proud to continue their relationship with Living Rooms to provide unique vintage floor coverings for their latest venture, Weymouth Mews, in Marylebone, designed by award winning...

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  • Larusi supplied a selection of rare vintage rugs for the project: lush Berber Beni Ouarain rugs and intricately woven flatweaves from the Middle Atlas region of Morocco that contribute to a...

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  • "Larusi has long been a mecca for high-quality antique and bespoke Berber rugs. Now it's set to be the place to go for gorgeous linen bedding with that slept-in look..." World of Interiors
  • Waste Knot – the art of the Zindekh

    Exhibition at Larusi 01-14 Feb 2019
    Our new studio space was launched with an exhibition of Zindekh rugs. The exhibition was very well received, and together with an accompanying feature in...

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  • Measuring around 60cm by 100cm, small mats made with left over wool and fabrics on plastic flour sack backing, each Zindekh represents a unique act of creativity, as well as a brilliant example of...

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    …To many a Larusi rug has become the eponym for high quality Berber Beni Ouarain rugs…

    Larusi tribal rugs and textiles was set up by Souad Larusi in 2000, specialising in the weavings of the Berber tribes of Morocco to bring them to a wider audience and to encourage their use for interior decoration; the rugs, although of humble provenance, are crafted from excellent quality wool, with subtly variegated designs that look uncannily modern to contemporary eyes.

    Her curiosity for well crafted textiles and weavings led to more discoveries and the collection now holds a range of unique textiles from all over the world.

    The bed linen range introduced in 2012 brings a similar informality to sleeping textiles, being pre washed and a bit crumpled, ease of care is added to linen’s well known qualities of durability and breathability, making these linen sheets a truly informal luxury. All linen is thread dyed in colour ranges unique to Larusi.

    Souad continues to source new and exciting home accessories, her keen sense for genuine craft, colour, texture and the haptic qualities of each product guiding the way.



    Ace Hotel, London

, London
    Art Partner
Alice Eve
Boyarsky Murphy Architects
De La Espada
    Ditte Isager

    Faye Toogood
Form Architecture

    Helena Morrissey
Ilse Crawford

    Jenny Packham

    Jan Baldwin
    Kranzbach Hotel, Germany
Laura Carlin
    Living Rooms
London Review Bookshop

    Margaret Howell

    Martyn Thompson
    Michael Maharam

    Metropolitan Wharf
Mondrian Hotel, London

    Nate Berkus Associates
    Nick Haddow
    Perfumer H
Peter Doig
Philippe Malouin
    Rebecca Warren
    Research Design Studio - Tom Dixon
Shideh Shaygan

    Sir Paul McCartney

    Soho House


    Touch Digital

    The Apartment
    The Modern House
Tilda Swinton
Tom Ford
Tom Mannion

    The Zetter
Universal Design Studio



    [email protected]
    Studio 14, The Dove Centre,
    109 Bartholomew Rd,
    London NW5 2BJ, UK.

    Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.
    Stair access only.

    Contact number:
    44 (0)2074280256