Journal

  • Imperfect Beauty, an exhibition of Souad Larusi’s personal collection of textiles

    This beautifully curated selection of vintage and contemporary textiles is underpinned by a monochrome palette, allowing the workmanship in each handcrafted piece to shine....

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  • ‘For me, the attraction lies in the tactility, the techniques used to make them. The skill of the maker is everything,’ explains Souad, who has an innate understanding of how to apply these...

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  • "...the three rugs are PERFECTION in their Scottish home. LOVE" Tilda Swinton
  • The collection encompasses finds from Souad’s travels through Europe, North Africa and Asia, the majority sourced from Morocco and Turkey. The earliest pieces date back to the 1960s, and there...

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  • Pieces include larger works intended for wallhangings, throws and bedcovers, and smaller items, designed to be integrated into cushions and curtains. Primarily made from wool, fleece, hide and...

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  • A celebration of tradition, Souad’s fascinating collection showcases skills passed between generations, which are gradually dying out. From hand-spun woollen wraps worn by women in the north of...

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  • "Larusi has long been a mecca for high-quality antique and bespoke Berber rugs. Now it's set to be the place to go for gorgeous linen bedding with that slept-in look..." World of Interiors
  • ‘I’m always fascinated by the structure of the textiles, and how the material is achieved,’ she says. ‘I love how these pieces have been made in a very free, expressive way. They are a...

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  • A celebration of tradition, Souad’s fascinating collection showcases skills passed between generations, which are gradually dying out. From hand-spun woollen wraps worn by women in the north of...

    read more

instagram

  • Larusi – Instagram

    Our Salmon bedlinen in great company at the serene @pottershousemallorca @lucianogiubbileigardens alongside Eduardo Chillida and @roseuniacke as featured @wsjmag @samedford @kristina_oneill @francoishalard

  • Larusi – Instagram

    Our vintage rag rug in perfect harmony @martynthompsonstudio ecclectic home, Woodstock NY, as featured @wsjmag Story @samedford
    In great company with MTS jacquard fabrics @1882ltd @dovedrury

  • Larusi – Instagram

    Third lockdown! Just want to curl up and go back to bed in our luxurious linen bedding. Here mixing and matching Russet, Mushroom + Salmon with @kirstenhecktermann hand dyed velvet cushions. Floral by the brilliant @fridakim_london

about

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…To many a Larusi rug has become the eponym for high quality Berber Beni Ouarain rugs…

Larusi tribal rugs and textiles was set up by Souad Larusi in 2000, specialising in the weavings of the Berber tribes of Morocco to bring them to a wider audience and to encourage their use for interior decoration; the rugs, although of humble provenance, are crafted from excellent quality wool, with subtly variegated designs that look uncannily modern to contemporary eyes.

Her curiosity for well crafted textiles and weavings led to more discoveries and the collection now holds a range of unique textiles from all over the world.

The bed linen range introduced in 2012 brings a similar informality to sleeping textiles, being pre washed and a bit crumpled, ease of care is added to linen’s well known qualities of durability and breathability, making these linen sheets a truly informal luxury. All linen is thread dyed in colour ranges unique to Larusi.

Souad continues to source new and exciting home accessories, her keen sense for genuine craft, colour, texture and the haptic qualities of each product guiding the way.

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clients

Ace Hotel, London

Aesop
, London
Art Partner
Alice Eve
Barbara Broccoli (OBE)

Boyarsky Murphy Architects
Daylesford
Dezeen

De La Espada
Ditte Isager

Erdem

Faye Toogood
Helena Morrissey

Ilse Crawford

Jenny Packham

Kranzbach Hotel, Germany

Lanvin
Living Rooms

London Review Bookshop

Margaret Howell

Martyn Thompson

Matchesfashion.com
Michael Maharam

Metropolitan Wharf

Mondrian Hotel, London

Nate Berkus Associates
Nick Haddow
Paul Epworth
Paul McCartney
 (Sir)
Perfumer H

Peter Doig

Philippe Malouin
Rebecca Warren (OBE)
Retrouvius
Research Design Studio - Tom Dixon
Soho House

Studioilse

Studiopepe
Touch Digital

The Apartment
The Modern House

Tilda Swinton

Tom Ford
The Zetter

Universal Design Studio

Vitsoe

Vitra

contact

[email protected]
Studio 14, The Dove Centre,
109 Bartholomew Rd,
London NW5 2BJ, UK.

Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.
Stair access only.

Contact number:
44 (0)2074280256