• Waste Knot – the art of the Zindekh

    Exhibition at Larusi 01-14 Feb 2019
    Our new studio space was launched with an exhibition of Zindekh rugs. The exhibition was very well received, and together with an accompanying feature in...

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  • Measuring around 60cm by 100cm, small mats made with left over wool and fabrics on plastic flour sack backing, each Zindekh represents a unique act of creativity, as well as a brilliant example of...

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  • "You never heard from us again because the three rugs are PERFECTION in their Scottish home. LOVE" Tilda Swinton
  • Traditional Berber rugs are only made by women; passing on their unique knowledge of design and craft to the younger generation; it is this genuine creativity of pattern and design that we seek in...

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  • Larusi travels far and wide to add new pieces to its unique collection of Berber rugs assembled over two decades.

  • Behind these walls could lie treasures of the everyday. Souad Larusi, a native of Fes, has established contacts throughout Morocco to help her source the increasingly rare original Berber crafts...

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  • "Larusi has long been a mecca for high-quality antique and bespoke Berber rugs. Now it's set to be the place to go for gorgeous linen bedding with that slept-in look..." World of Interiors
  • All our vintage rugs are carefully checked, thoroughly cleaned and where needed carefully restored, so they may continue to radiate their crafted beauty in your home for a long time to...

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  • Our rugs, textiles and found objects are collected and coveted by design pioneers and tastemakers across the country and beyond – a testament to their unique and enduring...

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    …To many a Larusi rug has become the eponym for high quality Berber Beni Ouarain rugs…

    Larusi tribal rugs and textiles was set up by Souad Larusi in 2000, specialising in the weavings of the Berber tribes of Morocco to bring them to a wider audience and to encourage their use for interior decoration; the rugs, although of humble provenance, are crafted from excellent quality wool, with subtly variegated designs that look uncannily modern to contemporary eyes.

    Her curiosity for well crafted textiles and weavings led to more discoveries and the collection now holds a range of unique textiles from all over the world.

    The bed linen range introduced in 2012 brings a similar informality to sleeping textiles, being pre washed and a bit crumpled, ease of care is added to linen’s well known qualities of durability and breathability, making these linen sheets a truly informal luxury. All linen is thread dyed in colour ranges unique to Larusi.

    Souad continues to source new and exciting home accessories, her keen sense for genuine craft, colour, texture and the haptic qualities of each product guiding the way.



    Ace Hotel, London

, London
    Art Partner
Alice Eve
Boyarsky Murphy Architects
De La Espada
    Ditte Isager

    Faye Toogood
Form Architecture

    Helena Morrissey
Ilse Crawford

    Jenny Packham

    Jan Baldwin
    Kranzbach Hotel, Germany
Laura Carlin
    Living Rooms
London Review Bookshop

    Margaret Howell

    Martyn Thompson
    Michael Maharam

    Metropolitan Wharf
Mondrian Hotel, London

    Nate Berkus Associates
    Nick Haddow
    Perfumer H
Peter Doig
Philippe Malouin
    Rebecca Warren
    Research Design Studio - Tom Dixon
Shideh Shaygan

    Sir Paul McCartney

    Soho House


    Touch Digital

    The Apartment
    The Modern House
Tilda Swinton
Tom Ford
Tom Mannion

    The Zetter
Universal Design Studio



    [email protected]
    Studio 14, The Dove Centre,
    109 Bartholomew Rd,
    London NW5 2BJ, UK.

    Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.
    Stair access only.

    Contact number:
    44 (0)2074280256